Hardcore Software by Steven Sinofsky

Hardcore Software by Steven Sinofsky

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Learning by Shipping

Essays, thoughts, and missives, on management, strategy, competition, and other aspects of the technology industry.
233. "The Illusion of Thinking" — Thoughts on This Important Paper
This is a fantastic paper. I just love it. tl;dr AI is not human. Anthropomorphization has been bad for AI, LLMs, and Chat. Clippy walked so today's AI…
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Steven Sinofsky
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232. From Typewriters to Transformers: AI is Just the Next Tools Abstraction
AI is a tool-driven revolution. That’s why it unnerves people. Freeman Dyson said in 1993, “Scientific revolutions are more often driven by new tools…
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Steven Sinofsky
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231. When It Comes to Tariffs, China is Different
Much has been made of tariffs, but few have talked about the myriad of soft costs when it comes to international trade. Sharing my personal experience…
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Steven Sinofsky
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230. MCP - It's Hot, But Will It Win?
There's a long history of "middleware" in our industry. Everyone wants it. There's always a hot one, but it rarely makes to the finish line and often…
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Steven Sinofsky
229. "Tech Goes Hardcore" ... Again.
Our industry is cyclic but the latest wave of efficiency harkens back to the time when companies told us not to be penny wise v. pound foolish. It…
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Steven Sinofsky
228. DeepSeek Has Been Inevitable and Here's Why (History Tells Us)
DeepSeek was certain to happen. The only unknown was who was going to do it. The choices were a startup or someone outside the current center of US AI…
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Steven Sinofsky
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227. CES 2025: An Abundance of (AI) Experimentation
CES proved a transition year with many established product lines showing incremental improvements or focusing on B2B areas and new product lines showing…
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Steven Sinofsky
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